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Research and Development


Royal School of Business (RSB)

Department of Business

Thrust areas of Research

  • Marketing
  • Human Resource
  • Finance
  • Social Entrepreneurship
  • Business Innovation
  • Global Citizenship


Instruments and Facilities

Classroom Room equipped with Live Recording facilities, WIFI, Smart Screens, SPPS and SMART PLS Software facilities (proposed), Languages Lab (shared), Business Lab (Proposed)

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Classroom Room equipped with Live Recording facilities

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Publications: For the last 5 years (segregate Year-wise)

-2023-

Koner, S. The Impact of Literacy on COVID-19 Pandemic: An Empirical Analysis on India, Journal of Asian and African Studies, 2023. https://doi.org/10.1177/00219096231171540.
Koner, S. An Expedition of Brand Identification to Evangelism with Mediating Effect of love and Loyalty, The Thailand and the World Economy, 2023. https://so05.tci-thaijo.org/index.php/TER/article/view/265424.
Koner, S. Transformation of consumer retail buying after covid -19 pandemic, The Indian Journal of technical Education, 2023. UGC Care (Print)
Koner, S. Major Determinants of infant mortality: District-level Evidence from annual helath survey states of India, Journal of Health Management, 2023.
Tiwari, N. Role of Sports in work life Balance : A Review, Rabindra Bharati Journal of Philosophy, 2023. UGC Care (Print)
Gohain, K. How Corporate Governance Practices are Followed in Information Technology Sector Listed in the “Bombay Stock Exchange Sensex, The Indian Journal of technical Education, 2023. UGC Care (Print)
Bajpai, A & Tiwary R. A study of the beneficiaries of Pradhan Mantri Kissan Sanman Nidhi Yojana (PM-KISAN) in Damdama Village of Nalbari Dsitrict, Mukt shabd Journal, volume - XII, ISSUE-XII, Dec-2023
Saikia, A. Critical Reflection on the Domestic Violence Act of 2005 with reference to selected cases in Kamrup Metropolitan district of Assam, Journal of Advanced Centre for Women's Studies, New series Vol 4, 2022, ISSN 2278-6279 (Peer Reviewed)

-2022-

Borah, N. Impact of Emotional Exhaustion and Work Overload on Job Embeddedness during COVID 19 pandemic, NHRDN Kindle, 2022.
Borah, N & Gogoi, B. Attributes of Organizational Creative Climate: A Perceptual Assesment of Individuals, IITM Journal of Business Studies, 2022.
Koner, S. Determinants of Organic Food Purchase :Evidence From Cosmopolitan Cities of Food, The Thailand and the World Economy, 2022. https://so05.tci-thaijo.org/index.php/TER/article/view/265361
Gogoi, B. Influence of Psychological Empowerment on innovative Work Behaviour of Employees, SIT Journal Of Management, 2022
Gogoi, B. Relationship between career growth and organizational commitment of Employees, The IUP Journal of Organizational Behaviour, 2022
Chaudhuri, P. Scope of Customer value creation in Healthcare service business through digitalised eco system in the post COVID scenario, Asian Journal of Organic and Medicinal Chemistry, 2022
Borah, N. Student engagement and learning during COVID-19: An empirical analysis, International journal of Learning technology, 2022. https://www.inderscience.com/info/inarticle.php?artid=129108

-2021-

Saikia, A. A study on the Sustainable HRM prcatices in the Indian Service industry with reference to the impact of COVID-19 on its status quo, The Journal of Oriental Research Madras, 2021
Adhikary, B. Out of pocket health expenses in Rural Settings : An empirical study on financing pattern and determinants in Assam, India, Contributions to Indian Social Science, 2021
Adhikary, B. Review of Health Care System of India, ASCI Journal, 2021
Gogoi, B. Barriers to Innovative Work Behvaiour : A Preliminary Investigation, International Journal of Management, 2021
Chaudhuri, P & Saikia, A. Use of Internet by Indians during Extraordinary Times: A study through gendered lens in the Covid-19 lockdown scenario, Global Media Journal, 2021
Chaudhuri, P. Role of digital platform in health care service business to meet the challenges posed by Covid19 towards possibility and feasibility of low cost medicine, Kala Sarovar, 2021

-2024-

Saikia, A. Stress among Working Women in Higher Education Institutions In Kamrup Metro, Assam, International Research Journal of Commerce, Arts And Science, 2020
Saikia, A. Impact of Covid-19 lockdown on the economic prospects of working women in India: A review, International Journal of Engineering Development and Research, 2020
Gogoi, B. Linking Work Engagement and Innovative Work Behvaiour : A Preliminary Investigation, Proteus Journal, 2020
Gogoi, B. Psychological capital and social capital as influencers of Innovative Work Behvaiour, IITM Journal of Business Studies, 2020
Roy, B. Analyzing important factors and metrics for small scale digital marketing and its relevance in the path of conversion, Journal of Information and Computing science, 2020
Chaudhuri, P. Influence of Digital Marketing Channels on the Consumer Buying Process, Journal of Emerging Technologies and Innovative Research. Communications in Statistics, 2020
Gohain, K & Jain, M. K., A review- based paper on "Corporate Governnace Quality", International Journal of Research and Analytical Review, 2020.

-2020-

Gogoi, B. Creative Orientation and Individual Innovativeness- An Empirical Study, Journal of Management, 2018.
Chaudhuri, P. The Issue of Sanitary & Phyto Sanitary Measures & Agri Exports from India, Indian Economic Journal, 2018.
Roy, B. Identifying and analyzing the factors impacting quality in education: A study to determine satisfaction level of students and faculties in a university, Management Insight, 2018.
Borah, N. Employee engagement: A critical review of literature, Journal of Organization and Human Behaviour, 2018.
Borah, N. Antecedents of engagement: Banking Sector, SCMS Journal of Indian Management, 2018.

Research Highlights :

Distinguished lectures organized


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Achievements of the faculty/students: 

1. Mr. Devesh Agarwal (BBA Student): Winner of Business Simulation Challege 2024 held at School of Management and Entrepreneurship, Shiv Nadar University, Delhi.

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2. Dr. Arpee Saikia (Faculty): Received the Best Paper Award for the research paper entitled “A Study on Sustainable HRM Practices in The Indian Service Industry with Special Reference to The Impact of COVID-19 on its Status Quo in Sub theme: Sustainable Human Resource Management at the International Conference (Virtual Mode) on Sustainable Development held on 7th August, 2021 at St. Kabir Institute of Professional Studies, Ahmedabad, Gijarat, India.

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3. Ms. Sarmistha Mahanta (MBA Student): Received the Best Paper Award in the Marketing Track for the paper entitled: :”The Influence of Consumer Personality on Green Purchase Intention with Special Reference to Guwahati City” presented during the International Conference, FTB-KSSIT 2023, held from 27-29 July, 2023 in online mode.

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4. Ms. Tanisha Mukherjee (Faculty): Received the Best Paper Award for the paper “Online Consumer Shopping Perception: A Study from Kolkata, West Bengal” in the International Conference on Emerging Issues and Innovation in Business, Economy, Management, Social Science and Technology organised by The Kolkata Bidhannagar Society for Academic Advancement, West Bengal, India jointly with The Department of Commerce, New Alipore College, Kolkata, India held on April 27-28, 2024

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Book Chapters Publications
  • Bhagawati, D. Future Trends in Marketing, Futuristic Trends in Management, 2024.
  • Saikia, A. Historical Context and Evolution of Metaverse, Research, innovation and Industry Impacts of the metaverse, 2024.
  • Koner, S. Growth and Environment: The Asian Perspective, Perspectives on the Transition Toward Green and Climate Neutral Economies in Asia, 2023. IGI Global, Scopus Indexed
  • Koner, S. Impact of Digitalization on Economic and Social Aspects, Handbook of Research on Digitalization Solutions for Social and Economic Needs, 2023. IGI Global, Scopus Indexed
  • Koner, S. Industrial Revolution 4.0 and the Environment: The Asian Perspective, Digital Natives as a Disruptive Force in Asian Businesses and Societies, 2023. IGI Global, Scopus Indexed
  • Koner, S. Impact of Access to Clean Fuel and Electricity on per Capita CO2 Emissions: The Asian Perspective, New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity, 2023. IGI Global, Scopus Indexed
  • Gohain, K. Corporate Social Responsibility Practices in Indian Small and Medium Enterprises, Perspectives in Sustainable Management, 2023. Taylor and Franchis Publication, Scopus Indexed
  • Gohain, K. Changing Corporate Governance Paradigm in Public Sector Undertakings, Business Practices in the age of Innovation, Disruption and sustainability, 2022.
  • Chaudhuri, P. Covid-19 and use of HR Technology, Reimagining Business Manangement in 21st century, 2022.
  • Gohain, K. Green Human Resource Management: An approach towards sustainability, Sustainable Innovation in Management, 2022
  • Saikia, A. Atmanirbhar Bharat and MSME Sector in India : Challenges and Prospects, Compendium of selected research paper sand projects, 2022.
  • Saikia, A. A journey ensured through strategic drifts : An SME Case study of Psychotropic India Ltd., Real Life management case studies, 2022.
  • Saikia, A. Stress among the female employees of a private university in Kamrup Metropolitian during pandemic, Impact of Pandemic on Women, 2021.
  • Chaudhuri, P. Impact of Ethnic Identity on the Internet Usage Behaviour - Special Reference to the different ethnic groups of India, Purvattoran, 2018.
  • Borah, N & Gogoi, B. Augmenting Individual Innovativeness through Engagement, Issues and Challenges in Management, 2018.